Canvasee is a visual search engine for goods in an e-commerce environment (eBay.com). It gives the buyer a chance to see a fashion item of choice in different colors, patterns, and outfit coordination before having to actually purchase them. Hence, buyers have an additional edge- a tool that can assist them in making that decision.
Canvasee provides a replica of how colors, patterns and outfits would match up in coordination with various fashion items, before the actual purchase. Hence, it gives buyers the additional edge to help make their decision and brings in more sales.
Sellers can create their own application and market their own goods with it (another distribution channel).
Sellers can sell any goods in eBay and get affiliate commission from eBay.